What are the benefits of digital marketing to your business – big, medium or small? The answer is: They are numerous as shall be highlighted below. This post drew my attention on Bestnaija.
#DigitalMarketing – or online marketing, internet marketing – in layman terms is the marketing done taking advantage of modern digital tools. Digital marketing encompasses all marketing efforts using electronic devices or the internet.
All businesses can leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media marketing, e-mail direct marketing, display advertising, mobile marketing, e-books, and mobile apps are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
Now, many large businesses have taken advantage of this trend not only to reach and engage potential customer, but also to stay in touch and communicate with existing customers.
The question is: how can small businesses also leverage on this level playing ground? Ho can they benefit from these tools?
Below are the beneficial attributes of Digital Marketing that will help any small business:
1. Powerful and effective
Digital marketing is a very powerful and effective means of marketing in this digital age. Digital strategies have the potential to transform the way you reach and engage your customers. From prospecting to conversion to re-marketing and to feedback management, digital strategies can skyrocket your effectiveness and efficiency in doing business.
2. Very cost-effective
This is by far the most important advantage of digital marketing over other traditional means. It is cost-effective. Marketing your business using traditional means can be costly and may put strain on the pocket as a small business. However, taking advantage of digital tactics can help any small business to compete fairly well with even larger companies and gain a great market share even with low budget.
3. Almost everyone is now online!
Well, needless to say, almost everyone now start the customer journey online. Greater percentage of people now depend on search engines (especially Google) to get even the simplest of information. This creates a powerful avenue to reach a large audience and customer base. People search everyday for solutions to lifes problems they face: food, health, education and many more. Small businesses can create very relevant, useful and engaging content in order to capture viable audience early in the buying journey.
4. Powerful targeting capability
Well, this happens to be one of the surgically-precise super advantage of digital marketing techniques. It has the ability of targeting the 100% perfect and ideal customer. With digital marketing techniques, you can be sure that the right audiences are getting your message. Search Engine Optimization (SEO) lets you to reach the actual audience who are searching the web for same content relevant to your business. Also, pay-per-click (PPC), display, and social media advertising let you specifically target those who are most likely to be interested in your offers based on their segmentation made possible by digital marketing techniques: demographic information and general characteristics. With digital techniques, you no longer waste money while advertising blindly. Advanced targeting techniques ensure you are spending to reach the ideal audience.
5. A truly level playing ground
Digital marketing levels the playing field for all sizes of industries and businesses. Why is this important? The limited budget of small business limis their competitiveness and survival in the face of stiff competition from larger firms. However, the cost-effectiveness of digital techniques can make even a small business to gain a larger percentage of the market share. Digital marketing breaks the barrier and products and services can be marketed worldwide without borders.
6. Your prospective and current customers are social!
Social media marketing is another effective means of reaching prospective customers. It also is a powerful ways of engaging both current and potential customers. This helps build brand awareness and customer loyalty. Irrespective of the sector your business, there’s every likelihood that your current and prospective customers are spending substantial time on social media channels like Instagram, Facebook or Twitter. According to a report, 3 billion people, or about one-third of the earth’s population uses social media platforms daily. Imagine having that huge market share! You will not only be able to deliver relevant curated content to your fan base, you will also be able to engage with them and get useful feedback. You can also target campaigns effectively while ensuring brand awareness and transparency.
7. Largest reach possible
Using a strategic and effective combination of digital techniques and tools will help you reach the largest audience possible on earth. SEO, SEM, content marketing, mobile marketing and more will get your message out and give your business the largest exposure possible.
8. Flexible and adaptable
Digital techniques are not rigid. In fact they are even changing and dynamic. For example, SEO techniques do not remain the same. This makes digital marketing very flexible and adaptable and the scene of the world itself changes. In effect, you can easily adapt and blend a strategy o suit your business model and mission and goal.
9. Measurable and traceable
The effectiveness of digital marketing and its success can easily be tracked, quantified and measured. This is another beautiful advantage as it will quickly show you what works and what doesn’t. This give a way to measure your success over time. Not only will you know what to continue and what to stop, the insights gained can help fine-tune future campaigns.
These benefits, mouthwatering aren’t they? Are you a small business? Well, you may say: Ehn, I have a website. What else? Or, I am confused: Where do I start from? Or you simply need some guide!
The first step is to have an effective digital marketing strategy. The strategy will dictate what next from here. And the earlier the better because the competition will not wait.
Contact GetOnline Digital Marketing firm for a guide today.